Yianni has started six companies in ten years. Most of them failed, and that's exactly what he brings to the table. Today he runs FameBoost, a personal branding firm for executives, and DigitalTwin, an AI sales agent. Before them he built OneTrue, a zero-waste, carbon-negative wellness company, to a team of 35 serving companies in seven countries — featured live on NBC News — until capital markets closed in 2023. He studied finance at Ohio State and holds an MS from Bayes Business School in London.