SureSight.

SureSight.

Introduction

SureSight makes replacement pistol sights whose front and rear pieces form a triangle when aligned, so shooters find their sights faster under stress.

Year

2024

Industry

Hardware · Optics

Scope of work

/

Advisory

Timeline

May 7, 2024 – May 9, 2024

Introduction

SureSight makes replacement pistol sights whose front and rear pieces form a triangle when aligned, so shooters find their sights faster under stress.

Year

2024

Industry

Hardware · Optics

Scope of work

/

Advisory

Timeline

May 7, 2024 – May 9, 2024

SureSight homepage
SureSight pistols fitted with SureSight sights

The vision

The vision

Under stress, the brain reads shapes, not notches. SureSight gives it a triangle.

Behind the brand

Behind the brand

Set out to buy a sight. Ended up inventing one.

SureSight's designer never planned to invent anything. The goal was to buy a pistol sight worth trusting. But standard notch-and-post sights all shared the same flaw: with eyes locked on a target, they were hard to see.

So the research began: vision, stress response and shape recognition. Dozens of candidate designs went to the range with experienced shooters, and one shape came out ahead, a triangle.

To test it properly, the designer brought in shape-recognition scientist Dr. Irving Biederman, who helped validate the design in a controlled study. The current version took two more years of refinement.

The problem

The problem

Traditional sights ask for fine focus at the worst possible moment.

Lining up a post between two notches takes careful focus. Under stress, eyes lock onto the target and the sights blur.

How it works

How it works

01

Stack the pieces

The front sight sits on the rear sight, and together they form a triangle.

02

Let the brain finish it

Based on the Gestalt principle of closure, the brain completes the shape, and the tip of the triangle marks the point of impact.

03

See it in any light

A fluorescent front sight and a tritium vial rated for 12 years keep the triangle visible from daylight to total darkness.

SureSight triangle sight picture on target
SureSight rear sight in a standard holster

By the numbers

By the numbers

40+

Design variations tested in the redesign

12 years

Glow life of the tritium vial, with no charging

3

Pistol makers supported: Glock, Sig Sauer and Springfield Armory

From suresight.com.

Where Thinkk came in

Where Thinkk came in

Sound advice, sharp analysis.

In May 2024, we gave SureSight sound advice and an outside analysis of the business.

In their words

In their words

“Absolutely excellent to work with. He is very conscientious, gave very sound advice and was insightful in his analyses. Highly recommended!”

— Chaim Stein, SureSight

Thinkk®

Tell us what you're building. It takes 90 seconds.

By submitting, you agree to our Terms and Privacy Policy. A real human replies within 24 hours — never an auto-responder.

© 2026 Thinkk®

Let's talk. Really.

No pitch. No pressure. Just a conversation about where you're stuck and what's next.

Quick response.

We reply to every inquiry within 24 hours.

Clear next steps.

On a free 30-minute call we'll tell you exactly what you need — even if it's not us.

Thinkk®

Tell us what you're building. It takes 90 seconds.

By submitting, you agree to our Terms and Privacy Policy. A real human replies within 24 hours — never an auto-responder.

Let's talk. Really.

No pitch. No pressure. Just a conversation about where you're stuck and what's next.

Quick response.

We reply to every inquiry within 24 hours.

Clear next steps.

On a free 30-minute call we'll tell you exactly what you need — even if it's not us.

Thinkk®

Tell us what you're building. It takes 90 seconds.

By submitting, you agree to our Terms and Privacy Policy. A real human replies within 24 hours — never an auto-responder.

© 2026 Thinkk®

Let's talk. Really.

No pitch. No pressure. Just a conversation about where you're stuck and what's next.

Quick response.

We reply to every inquiry within 24 hours.

Clear next steps.

On a free 30-minute call we'll tell you exactly what you need — even if it's not us.